Inspire and Ignite Now!
Creating Powerful Waves of Advocates for Your Companyâ€™s Mission
Long gone are the days of companies relying on external marketing to drive customer sales. In todayâ€™s world, customers are demanding experiences that are relevant, transparent and consistent; and most of all, they want to be associated with brands that inspire them, feeling a part of something bigger than a clever marketing campaign, or the product or service itself.
In this webinar, you will get a â€˜behind the curtainâ€™ look at the compelling research project that uncovered the 25 Most Inspiring CompaniesÂ® that has business buzzing and demanding to know more about the dramatic shift in power from ROI (Return on Investment) to RO-i â„¢ (Return on Inspiration). This new imperative enlists, equips and empowers high value advocates to champion your brand in ways that exponentially drive performance and leverage new technology like never before.
- How â€˜acts of inspirationâ€™ are measurable and boost top– and bottom-line performance.
- Get a glimpse at how some organizations that made the Most Inspiring list are using social media to engage their employees and customers.
- Identify one of four ways your company could become a Most Inspiring Company.
- See how the message lived out by employees is driving customer advocacy.
Over 1700 respondents participated in this research project, providing the first ever consumer-centric Most Inspiring CompaniesÂ® ranking that was published in ForbesÂ®, May 2010.Â Not only did respondents provide a ranking but they also provided over 11,000 words of explanation, making it clear that if a company is going to thrive in this competitive environment, they absolutely must learn to make a shift from ROI (Return on Investment) to RO-i (Return on Inspirationâ„¢).
About the Presenter
Terry Barber is Chief Inspiration Officer and Founder of Inspiration Blvd, LLC and creator of the Most Inspiring IndexÂ®. He is author of The Inspiration Factor: How to Revitalize Your Company Culture in 12 Weeks. He has been featured in BusinessWeek, Forbes and The American Management Associationâ€™s Leadership Excellence.
With more than 20 years of experience at helping companies and nonprofits create powerful, passionate
â€˜brand-evangelistsâ€™, Terry shares what every organization must do to engage these powerful word-of-mouth advocates. The bottom line? Â The marketing ploys of the past â€” gimmick-laden promotional campaigns, celebrity endorsement, money-back guarantees, loyalty points, and even guaranteed low price â€” have all taken a back seat to tapping into and capitalizing on the Inspiration DNAâ„¢ of customers and employees alike.